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Buyer Beware
Roll N Roaster is famous on our side of Brooklyn for its “not so fast fast food” but now it seems that they are outright stealing money from its customers.
Roll-n-Roaster sells novelty gift coins that are worth $5 each but wont give change if you spend under that $5 coin.
When you purchase gift certificates from anywhere be it a restaurant, a clothing store or even our local Victoria’s Pizza, you expect change or a voucher when you spend under the gift card/certificate amount.
Take this example from a letter to the Editor in the Brooklyn View:
Roll’ N Roaster has been a legendary fast-food restaurant located in Sheepshead Bay, Brooklyn for years. Its wide menu features several items that include savory roast beef sandwiches, over-sized burgers and refreshing homemade lemonade.
The food may be impressive but I recently had an experience that left a poor taste in my mouth. The incident involved the restaurant’s policy regarding gift certificates. During the last couple of years, I purchased the R&R $5.00 gift coin in $100.00 denominations.
I have been giving the coins to a friend of mine who has two teenage daughters that frequent the restaurant. I recently discovered the girls had a dinner order that cost $21.30. The older daughter presented the cashier with 5 coins worth $25.00 and was informed she wouldn’t be entitled to the $3.70 change.
On Saturday August 4, I confronted Roll’ N Roaster’s manager (Ayet) who verified the policy and felt I was out of line for questioning it. I mentioned the customer should either receive the change or get a credit towards a future visit. Once more, Ayet thought I was nuts and claimed that every store and restaurant shares the same policy. I didn’t know what the man was smoking, but it appeared obvious to me that Roll’ n Roaster is raking in big bucks with their current gift certificate scheme. It’s a shame the way the restaurant conducts business.
They also have a “slap in the face” .30 cent menu which consists of such specialty items as an empty cup, a cup of ice and a cup of NY filtered water….which translates into a cup of water directly from their sink. Is it humanly possible for a gold-mine establishment to be this cheap?
The bottom line is the food at Roll’ N Roaster is damn good, however, management’s appreciation towards their customers certainly leaves a lot to be desired!
Rick Lundberg, Brooklyn





Thats a whole load of crap
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I agree. If you are paying $5 for the coin that is what it should be worth. Otherwise, they should sell the coins at a discount, such as six $5 coins for $25.
The food is great but I have to admit a bit overpriced. I hate standing “away from the counter” until they call my number, for those prices, it should be BROUGHT to my table!
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I agree with the other posters…the food is delicious. But every time I eat there I realize that for the price of a roast beef sandwich, fries and a drink I could get a 4 course meal at King’s Plaza Diner – with more friendly service and no nickel-and-diming you for a cup of water or cheese sauce.
I’m actually suprised that they still offer the ketchup and onions for free.
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I guess the rumors of them closing must be true if they are trying to steal $3.70 from some girl.
When I go there I always see people arguing about their .30 cent menu. Its like a big joke.
That curly head guy gave me a hard time one time over when I asked for a medium rare beef and it came out burnt rubbery well. I cant even remember the other problems i have had there.
I think they have table service, im not sure, they might of stopped doing it.
Has anyone even seen the area recently? rollnroaster is a small old building in the middle of huge developments
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that curly head guy is a homo, name is gary, looks like richard simmons right ? theres quite a few fags there, i know my cousin worked there, used 2 tell me all the gosip, foods not what it used 2 b.
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@tomd kings plaza diner rocks!
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Looks like Roll-N-Roaster may be violating New Yorks Gift Card Law.
A cup of cheese is 85 cents there! I can almost buy my own can of cheese whiz and bring it to R&R myself
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looking at the picture they are selling pizza now?
why? low cost? i haven’t been to roll n roaster in years but pizza?!
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Agree with 9:56–PLEASE CALL 311 and please report this to consumer affairs. I know it’s a hassle, but that is a creepy policy and not legal in NY.
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Did you call 311? If so what did they say?
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jerks
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We AMERICAN`s Take it & take all time when are we going to fight back
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Roll and Roaster is not that great, never really could understand how some people go nuts over there food. I also don’t like having to stand there and wait for your number to be called to get your food. For the prices they charge, the crowded tiny parking lot , dark dreary dining room and unpleasant help I can find better places to go and not have to deal with there silly 30cent menu and not giving the correct change …
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A member of my family owns the place,he always thought that he was better than everyone else.There is not one family member that even speaks to him.It definitly is sad that he is alone.He screwed over his nephew who worked for him and his sister, i know there my cousins.Bottom line he got lucky with the location, u can sell dog shit on a roll there and people will buy it.
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The food isn,t that great, it,s always too hot cause they never put the air on. And you have to wait like cattle. Just go to brennan and carr it,s so much better and u can have ur food brought to you
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yeah roll and roaster,what a gold mine,where else can you go with a family of 5 ,spend 75 bucks and leave hungry,where you have to open up the roll and look for the roast beef hiding under globs of cheez wiz that they have the unmittigated gall to charge nearly a buck for a cup of….where you can eat the dryest potato coins on the planet…..eat hollow mozzy sticks where you can bite off each end and use them as telescopes,might as well call them bread crumb tubes,where you can pay nearly 10 bucks for half a dozen tastless chicken wings,where you can use a napkin the size of a matchbook cover to wipe all that cheesy glop off your face,and get a one size only soda because they’re too cheap to buy sized cups,where you can get a lemonade and swallow a pit(law suit anyone?)the worst burgers this side of mc donalds,yet the place is always booming with suckers while the guy upstairs never stops counting the profits.wow,we are morons!oh but wait….they will give you a free see through pizza with a purchase of 35 bucks or more!all you need to buy to get it is an order of chicken wings and a reduced size steak sandwich!
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I was friends with the owner, and it is true he screwed over his close family, u just dont do that 2 family yet alone a stranger.I will say the food was much better years ago, bud is probably using inferior brands to save money. Talk about trying 2 save a dollar.If he was any place else, he would not b able 2 get away with it.It definitly is true, location, location, location and location.
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I spent almost $10 for a meal. I asked for Worcestershire sauce, and they looked at me like I had 2 heads [for the price, you think you were feeding 2 heads]. Did not even have horseradish either. Under the bun, I received 3 slices of Roast Beef, not even 1/8 of a pound. This place is going to wind up like Zeke’s roast beef, by the dustbowl. They kept on skimping on the meal, and raising prices, in the end, they could not give their food away with a $2.99 cheeseburger deluxe meal, with soda.
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